How can we find today’s greatest non-reads?

Amazon’s “Popular Highlights” feature provides one quick and dirty measure. Every book’s Kindle page lists the five passages most highlighted by readers. If every reader is getting to the end, those highlights could be scattered throughout the length of the book. If nobody has made it past the introduction, the popular highlights will be clustered at the beginning.

Thus, the Hawking Index (HI): Take the page numbers of a book’s five top highlights, average them, and divide by the number of pages in the whole book. The higher the number, the more of the book we’re guessing most people are likely to have read.

(Disclaimer: This is not remotely scientific and is for entertainment purposes only!) Here’s how some current best sellers and classics weigh in, from highest HI to lowest.

Tags: Reading

Of all the marketing “tactics” available to you, storytelling is one of the most effective at grabbing interest and pulling people in.

It really isn’t a tactic at all, but a nod to a timeless principle of persuasion. Storytelling – both telling them and listening to them – is hardwired in our brains. A Princeton University study found that the same area of a storyteller’s and listener’s brains light up in an fMRI.

Rob Walker and Joshua Glenn launched the “significant objects” project to assess storytelling’s impact on perceived value. They bought around $130 worth of junk items from thrift stores. As an experiment, they had writers create unique, heartfelt stories to accompany each of the items before featuring them on eBay. They sold the thrift store items for $3,612.50!

More: http://www.business2community.com/communications/pixar-studios-can-teach-us-storytelling-conversions-0941721#VSjtbc6Vk7XDPFbF.99

Pro tip: Do not watch the Pixar guy’s TED talk. He doesn’t mention S.O. (fair enough), and he’s totally insufferable!


if you have a second copy of something or an old book you know you’ll never flip through again, this neat little Photo Album DIY from Photojojo is worth putting on your crafts to-do list.
The basic idea is to ‘upcycle’ the book into a photo album by cutting out windows in select pages, taping those pages to the next page on three sides using double-sided tape, and then sliding your prints of choice into the newly-created slots.

More: DIY: Upcycle an Old Book Into a Neat Photo Album in a Few Easy Steps

if you have a second copy of something or an old book you know you’ll never flip through again, this neat little Photo Album DIY from Photojojo is worth putting on your crafts to-do list.

The basic idea is to ‘upcycle’ the book into a photo album by cutting out windows in select pages, taping those pages to the next page on three sides using double-sided tape, and then sliding your prints of choice into the newly-created slots.

More: DIY: Upcycle an Old Book Into a Neat Photo Album in a Few Easy Steps

If you’ve ever found yourself reading or watching something that references a particular band or musician and you’ve wondered “is that a real group?” then Rocklopedia Fakebandica (aka FakeBands.com) can help you out.

The old site was (and still is) categorized alphabetically, from The A-Men and The Ace Tones (IMDb) to The Zits and Zorak. The new site is wiki-based, so anyone can submit new musicians, but the organization is a bit different. There is no alphabetical grouping (yet), but you can browse by Years, Medium, and other Categories.

So you can take a jaunt back, way back, to 1700 and learn about Pietro Caraffa, the musical quack, or find a really obscure reference to Slab Hauler.


These paper sculptures made from discarded books are the creation of Malena Valcarcel, whose work includes beautiful sculptures and wonderful, bookish jewelry. 

(via Paper sculptures and jewelry from discarded books - Boing Boing)

These paper sculptures made from discarded books are the creation of Malena Valcarcel, whose work includes beautiful sculptures and wonderful, bookish jewelry.

(via Paper sculptures and jewelry from discarded books - Boing Boing)


Strange & wonderful vernacular photography collected from eBay and Craigslist listings. Witness as ordinary Objects take on other-worldly, pathetic or even menacing qualities. You will never look at Objects the same again. http://worldofobjects.tumblr.com .

World of Objects, via.

Strange & wonderful vernacular photography collected from eBay and Craigslist listings. Witness as ordinary Objects take on other-worldly, pathetic or even menacing qualities. You will never look at Objects the same again. http://worldofobjects.tumblr.com .

World of Objects, via.

A comprehensive roundup of book covers that include images of books. Via Coudal:
Books on Book Covers | The Casual Optimist

A comprehensive roundup of book covers that include images of books. Via Coudal:

Books on Book Covers | The Casual Optimist

Tags: Book Covers

unconsumption:


Here’s a project to find give new life for those old, ignored, or doomed volumes by turning them into a pleasant source of illumination.
Open the Hardback Reading Light and it will provide a soft glow, perfect for reading your favorite volume. The Hardback Reading Light is a straight forward project that will take a few hours and about $25 in materials.
The pages of the book are replaced with a light box lined with LEDs. They’re powered through a plug in the spine and a switch in the corner turns it off when the cover is closed. It can be dimmed mechanically by simply closing or opening the cover different amounts.

(via Make your own: Hardback Reading Light - Boing Boing)

unconsumption:

Here’s a project to find give new life for those old, ignored, or doomed volumes by turning them into a pleasant source of illumination.

Open the Hardback Reading Light and it will provide a soft glow, perfect for reading your favorite volume. The Hardback Reading Light is a straight forward project that will take a few hours and about $25 in materials.

The pages of the book are replaced with a light box lined with LEDs. They’re powered through a plug in the spine and a switch in the corner turns it off when the cover is closed. It can be dimmed mechanically by simply closing or opening the cover different amounts.

(via Make your own: Hardback Reading Light - Boing Boing)


In The New York Times, you will see an article that Eve M. Kahn wrote about my blook collection and on book-objects, in general. I’ve only just read it and saw that there was only room for two illustrations, so I will devote this post to showing you some of the pictures of and links for the other objects she mentions. I won’t get them all in today, so check back later for the rest. 
Click here to read the article in full. 

Blooks!
More: About Blooks : New York Times Article: Collecting Books That Are Just Covers

In The New York Times, you will see an article that Eve M. Kahn wrote about my blook collection and on book-objects, in general. I’ve only just read it and saw that there was only room for two illustrations, so I will devote this post to showing you some of the pictures of and links for the other objects she mentions. I won’t get them all in today, so check back later for the rest. 

Click here to read the article in full. 

Blooks!

More: About Blooks : New York Times Article: Collecting Books That Are Just Covers

Turn left as you enter the sprawling warehouse-style home of Liberty Auctions, in Pembroke, Georgia, if you want to examine the array of furniture and household goods and charismatic doodads judged to have enough potential value that they are worth auctioning piece by piece

But head right for what I find more appealing: dozens of tables arranged in 50-foot-long rows, each completely strewn with objects. Uncountable things are stacked, crammed in boxes, leaning against each other.

It’s a carnival of stuff, and before the night is over, every bit of it will be gone.

Continued:  A weekly ritual erases material meanings … and maybe starts new object biographies: Design Observer